The goal of this project was to build a distinct brand identity for Flick, a skate brand centered around Neposs. I designed a logo and visual system that captured the bold skate culture, then applied the identity across skateboard decks and apparel to demonstrate versatility and cohesion.

Through this project, I gained experience in developing a brand identity from the ground up, beginning with a custom typeface and expanding it into a full visual system. I learned how to translate conceptual ideas; like the interplay of negative and positive space into practical design applications across logos, packaging, and apparel. This process strengthened my skills in typography, brand cohesion, and designing for different formats while staying true to the culture and energy of the target audience.