The objective of the Wildcrafted campaign was to create a cohesive and impactful brand rollout that captured Free People’s free-spirited, natural essence. I aimed to integrate original photography with visual storytelling to develop a campaign that felt authentic and immersive across multiple platforms. By designing social media posts, billboards, and branded collateral such as tote bags and clothing tags, the goal was to extend the brand experience into both digital and physical touchpoints.

Through this project, I strengthened my ability to design a consistent visual identity across diverse media, from large-scale billboards to intimate product tags. I gained hands-on experience in aligning photography and graphic design to a campaign narrative, ensuring cohesion across platforms. Additionally, I learned how to translate a campaign concept into both digital content for social media and physical collateral, refining my skills in creating versatile designs that enhance brand storytelling.